AJRA Jewellery
A New Category of
Gold-Tone Jewellery.
Not gold-plated. Not silver. Not brass. AJRA is something different.
Discover a distinctive new kind of jewellery designed to deliver the rich look of gold without fitting into conventional jewellery categories.
AJRA began with a clear purpose: jewellery that challenges the conventional choices available in the market. The pieces you reach for every day — the ones that become part of your routine, your style, and eventually, your story.
We move beyond familiar material categories to offer something truly distinctive. Designed with a different material approach, AJRA delivers a rich, gold-inspired appearance built to retain its character through everyday wear.
Designed with intention. Made for everyday. Made to be lived in.
The AJRA Standard
What Makes AJRA Different?
A New Category
Jewellery that challenges the conventional choices available in the market.
Distinctive Material
A different material approach that sets AJRA apart from traditional gold-plated and brass jewellery.
Gold-Inspired Appearance
Designed for those drawn to the rich, golden look that feels timeless and refined.
A Different Perspective
Moving beyond familiar material categories to offer something distinctive for everyday life.
Discover AJRA
Explore our collection and experience a different side of handcrafted jewellery.
Crafted in Mumbai
Thoughtfully made in small batches in Mumbai, keeping our focus on quality rather than mass-market excess.
Category Comparison
How AJRA Compares
A clear look at how AJRA defines an entirely new category compared to conventional jewellery alternatives.
| Category | Material Approach | Durability & Colour | Skin Safety |
|---|---|---|---|
| AJRANew Category | Distinctive proprietary alloy engineered for daily wear | Rich, gold-inspired appearance built to maintain character over time | 100% Nickel-free, lead-free & hypoallergenic |
| Traditional Gold-Plated | Thin micro-flash of gold over cheap base metal | Plating easily rubs off, chips, or fades with daily friction | May expose reactive underlying base metals |
| Brass Jewellery | Heavy copper-zinc alloy | Rapidly oxidizes and loses shine upon contact with moisture | Frequently reacts with skin sweat, leaving green discoloration |
| Sterling Silver | 92.5% silver with copper content | Natural silver tone; tarnishes black when exposed to humidity and air | Generally hypoallergenic, requires constant polishing |
Ring Care
- —Remove before swimming or submerging in water for long periods.
- —Avoid contact with perfume, lotions, and cleaning products.
- —Store in the provided Ajra pouch when not wearing.
- —Polish with a soft, dry cloth to restore shine.
- —For deeper cleaning, use a soft brush with mild soap and warm water.
Size Guide
| Ajra Size | Indian Ring Size | Diameter (mm) |
|---|---|---|
| XS | 7–9 | 14.8–15.6 |
| S | 10–12 | 16–17 |
| M | 13–15 | 17–18.5 |
| L | 16–18 | 19–20.5 |
Not sure of your size? If between sizes, we recommend sizing up.